Brand Launch: So Chic Life


I am so excited to post this beautiful design project!  When Alison Ray reached out to me to design a logo and website for her business, So Chic Life, I was beyond inspired. Formerly “Sassy Moms In the City”, Alison decided it was time to take her business in a new direction that required a whole new identity. It was to be classy, feminine and most importantly… CHIC! After spending lots of time getting to know Alison and figuring out how to make this brand reflect her vision, I came up with a mood board that set the tone for the identity. Subtle blush tones with pops of red and just a bit of gold to add some sparkle. Perfect!




You can check out Alison’s blog SoChicLife and follow her daily posts on beauty, style, food and all things chic and fabulous!


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