Archive of ‘Branding’ category

Brand Launch: So Chic Life

moodboard_sneakpeek

I am so excited to post this beautiful design project!  When Alison Ray reached out to me to design a logo and website for her business, So Chic Life, I was beyond inspired. Formerly “Sassy Moms In the City”, Alison decided it was time to take her business in a new direction that required a whole new identity. It was to be classy, feminine and most importantly… CHIC! After spending lots of time getting to know Alison and figuring out how to make this brand reflect her vision, I came up with a mood board that set the tone for the identity. Subtle blush tones with pops of red and just a bit of gold to add some sparkle. Perfect!

_So_Chic_Life_Board_red2so_chic_style_guide

so_chic_website

 

You can check out Alison’s blog SoChicLife and follow her daily posts on beauty, style, food and all things chic and fabulous!

 

Brock Athletic Pilates Branding Identity

This project was very close to my heart. My good friend of over twenty years and my Pilates instructor, who also happens to be my friend decided to go into business together and they hired ME to do their branding identity! We worked on the design for several months, going back and forth on the look. You’ve never met two ladies with more opposing styles! Despite their differing opinions on color, they both had a clear idea of the business and the vibe they wanted it to have. Tomorrow is opening day and I could not be more proud of these ladies. And yes, I will be there getting my sweat on with Stephanie and Heather in the morning!

Brock Pilates branding identity

Branding Identity Board for Brock Pilates

Website Design for Brock Pilates

Click HERE to visit website

If you live in Ft. Lauderdale and happen to like Pilates, I highly recommend Stephanie’s workouts. She has a way of pushing me to do things I’ve never been able to accomplish and now that she has this beautiful new studio with the BEST equipment, the possibilities are endless!

Hello World!!!

Hi there! Let me introduce myself… My name is Michelle and I am a graphic designer and artist living and working in South Florida. I started this blog to share my thoughts on all the beautiful things that get me excited. I’ll be blogging about my daily inspiration as well as my work. Some of the things that get my attention are graphic design, fashion, photography, travel, entertaining and interior design. I look forward to having a platform to put all of my thoughts, ideas and inspirations out there for all the like minded people who want to follow my posts!

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